WordCamp Phoenix is excited to be bringing back our 3-day conference. This year we’ve increased the variety of track offerings.

If you are on a mobile device, you may need to turn your device sideways to view all the sessions.

Friday, January 17th, 2014

“Friday Foundations” is a full workshop day complete with tracks geared to your particular level of use within WordPress ecosystem. On Friday, attendees pick a workshop track and stay in that track all day based  – tracks include Beginning User, Advanced User, Designer, Beginning Developer, and Advanced Developer. We’ve increased the time slots this year from 45 minutes to an hour and 45 minutes to allow ample opportunity for hands-on and demo usage.

Time Beginner User Advanced User Designer Beginner Dev Advanced Dev
8:00 AMRegistration for Foundation Friday @ San Marcos Hotel for ALL TRACKS
9:00 AMWhat Is WordPress & How to Install Sé ReedBefore you Build: Content, Brand & UX Strategy Betsy CohenA Website Is Not A Poster: Designing Successfully For The Web Michelle SchulpThere’s No Place Like Local Marc BenzakeinWriting Extensible Plugins Brad Parbs
11:00 AMLunch in Downtown Chandler On Your Own (Click for discounts!)
1:00 PMHow to Add Content to WordPress Gabriela LevitBuilding Websites that Visitors Actually Want to Use: Google Analytics & The Sticky Factor Ken GrangerDesign For Humans Kameron WilliamsLearning Web Design Via WordPress Zac GordonCain & Obenland in the Morning Konstantin Obenland, Michael Cain
3:00 PMSetting Up and Maintaining your WordPress Site Suzette FranckSecurity Best Practices Brennen Byrne, Sam HotchkissMaking WordPress Mobile: Great Responsive Theming Tips, Tricks, and Tutorials Joe CasabonaCreating Themes ​& Customizing Admin Matt AdamsTemporary Cache Assistance (Transients API) Cliff Seal
5:00 PMWine and Design Happy Hour & Awards
7:00 PMSpeakers, Organizers, and Sponsors Dinner

Saturday, January 18th, 2014

Saturday presentations will then take the skills developed on Friday and allow the participants to build onto their experience with a choice of workshops from 3 different tracks, “Content & Design”, “Community & Commerce” , and “Extension & Development”.

Time Content & Design Community & Commerce Extension & Development
8:00 AMRegistration for Saturday @ Chandler Center for the Arts
9:00 AMOpening Remarks
9:30 AMTen Lessons on Customer-centric Development Eric MannHit Publish, Now What? How to Promote Your Content Through Social MediaCreating Mobile Apps WordPress: Tips, Tricks, and More! Scott Bolinger
10:30 AMManaging Client Expectations from Start to Finish Jeremy ScottInsider’s Guide to Marketing & Selling with WordPress Joe MannaStop Building Themes and Start Building Solutions Dan Beil
11:30 AMContent to Cash: Leverage content to attract clients, streamline workflow, and increase profits Jennifer BournWooing eCommerce with WordPress Brent ShepherdCowboy, meet Ninja — How to never crash a site again Paul Clark
12:15 PMLunch
1:15 PMYou Know it’s Good, Cause it’s Blue. Taylor AldridgeBring WordPress to life with the Heartbeat API Mike Schroder
2:15 PMWhat Is Your Site Without Content And What To Do About It Greg TaylorMonetize Your WordPress Website & Blog Elisa Camahort PageSane Plugin Updates and Releases Pippin Williamson
3:15 PMWORDPRESS AND THE INTERNET OF THINGS Tomas PuigEscaping the Impostor Syndrome Chris LemaWriting Secure WordPress Code Brad Williams
4:15 PMThree files, infinite layouts: the designer’s guide to total creative freedom Mary BaumBuilding creative spaces online: lessons learned from The Hieroglyph Project Nina MillerThe Big Red Button: Stress free WordPress Deployments Jonathan D. Johnson
5:15 PMEnd of Day Remarks
6:00 PMAfter Party at Chandler City Hall

Sunday, January 19th, 2014

The final day of the conference will also feature workshops in a more informal yet specialized setting, aka “Biz Dev / Contribute Day”.  These presentations will be in a large group of advanced users, designers and developers – speaking specifically to the support and business of WordPress.

Time WordCamp Kids Biz Dev Contribute
8:00 AMRegistration for WordCamp Kids
9:00 AMWordCamp Kids
11:00 AMRegistration for Biz / Contribute Day @ GangplankRegistration for Biz / Contribute Day @ Gangplank
12:00 PMScoping, Contracting, and Getting Paid Heather HoganA World of WordCamps Andrea Middleton
1:00 PM101 Ways to Elevate Yourself and Demand Higher Fees Troy Dean{12} Needs Unit Tests Eric Mann
2:00 PMHow to Build a Sustainable Business Using the Freemium Model Patrick RaulandRevising WordPress Revisions Adam Silverstein
3:00 PMWordPress for Fun and Profit: managing profitable design/dev projects for individuals and teams John Gough30 Days in the WordPress Codex Nicole Arnold
4:00 PMTeaching Clients to Love WordPress and You Roger WilliamsOpen Forum
5:00 PMWordCamp Phoenix Ends

Our Speakers

Adam Silverstein

Adam started programming by learning assembly code on his Radio Shack color computer (with 4k!), and started his own software company from his college dorm room. After years building custom HTML/PHP/JavaScript solutions he embraced WordPress as his platform of choice, building custom themes and plugins for clients large and small. Adam currently works as a Senior Web Engineer at 10up.

Determined to give back to the community, he became immersed in contributing to core and worked intensely on coding the new revisions system for WordPress 3.6. He also loves long rafting trips, playing mbira, travel, taking walks and tending his over sized garden.

Andrea Middleton

Andrea Middleton has worked in support of WordCamp organizers since 2011. She’s lived all over the US and spent 5 years in Mexico City and the US Virgin Islands, respectively. When not engaging in WordPress community organizing high-jinks, she can be found juggling her two kids – almost never literally – and thinking about wine, food, literature of all sorts.

Andy Christian

Andy Christian has been using WordPress almost since its inception. He has spoken at nearly a dozen WordCamp conferences and other events, introducing new users to the wonders of WordPress. Currently, he develops training and documentation for, as well as providing technical support for Tadpole’s clients.

Betsy Cohen

Betsy has been designing and building websites for more than 15 years. Six years ago she founded Positive Element, a boutique web design firm here in Phoenix, AZ. Where she and her team create custom web sites for professionals and small businesses that are user-friendly, easy to maintain and easily optimized for search engines and social media.

Betsy lives in North Phoenix, raising 3 kids, and enjoys reading, yoga, and hiking. Betsy used to enjoy other things too, like travel and painting… but she hasn’t had much time for those lately!

Brad Parbs

Brad Parbs is a developer at WebDevStudios. To put it simply, Brad Parbs is a WordPress fanatic. Spending his time writing code, reading docs, and contributing to WordPress in multiple ways, he just can’t get away from it. When he’s not working, you’ll probably find him playing weird video games or teasing cats with laser pointers.

Brad Williams

Brad is the co-founder of, a co-host on the DradCast podcast, and the co-author of Professional WordPress (1E & 2E) and Professional WordPress Plugin Development. Brad is also one of the organizers of the Philadelphia WordPress Meetup Group and WordCamp Philly.

Brennen Byrne

Brennen Byrne is the founder and CEO of Clef, an identity company with the mission of replacing usernames and passwords with your smartphone. Brennen is an active speaker with experience in user authentication, data protection, e-commerce payments, and cryptographic digital identity protection solutions. Clef is located in Oakland, CA and is privately funded company.

Brent Shepherd

Brent loves WooCommerce. He works day-and-night on WooCommerce Subscriptions – the most popular 3rd party extension in WooThemes’ official WooCommerce extension marketplace. He provided technical review for “Building E-Commerce Solutions with WooCommerce”, the first ever WooCommerce book and is organizing the WooCommerce meetup in his new home of San Francisco.

Prior to falling in love with WooCommerce, Brent was a WordPress freelance developer for clients like Stanford University and the Australian Government. As part of the Australian WordPress community, he also co-organized two WordCamps – WordCamp Melbourne 2011 and WordCamp Gold Coast.

WordPress is Brent’s hobby and his profession.

Chris Lema

Chris Lema blogs daily over at He likes doing things daily – like reading 30 minutes, or napping for 60 minutes. You can also see him doing things weekly, like showing up on the most watched WordPress podcast – And he speaks at tech conferences, including a lot of WordCamps.

Cliff Seal

Cliff is a UX Designer at Pardot, a Company—a leader in B2B marketing automation — where he is the resident WordPress developer and has co-led team efforts on a complete refresh and a major UI overhaul. Cliff has been developing in WordPress for over five years as Logos Creative, and also co-founded He has spoken around the world at numerous WordCamps and conferences such as Conversion Conference and Web Conference at Penn State, covering topics such as content strategy, user experience process, and WordPress development.

He lives in Atlanta with his wife April, and enjoys nerding out over music and cycling through the city.

Dan Beil

Dan has been a theme developer for the past 4 years, specializing in custom WordPress builds to address specific requirements. Recently Dan has joined the Blue Earth Interactive team in St Paul, MN. In his ‘free’ time he fosters Siberian Huskies and sometimes contributes to opensource WordPress projects on GitHub.

Elisa Camahort Page

Elisa Camahort Page is one of the three co-founders of BlogHer, Inc., along with Lisa Stone and Jory Des Jardins. As COO of the company, Elisa leads the BlogHer conference business, including the BlogHer annual conference, which will host thousand of attendees at its 10th Anniversary event in San Jose, CA this July. Elisa also leads the research/consumer insights division, as well as the company’s public relations and social media efforts. Prior to BlogHer, Elisa worked as a high-tech marketing executive and consultant.

Eric Mann

Eric Mann is a seasoned web developer with experience in languages from JavaScript to Ruby to C#. He has been building websites of all shapes and sizes for the better part of a decade and continues to experiment with new technologies and techniques.

Eric is a Senior Web Engineer at 10up where he focuses on developing high-end web solutions powered by WordPress.

Gabriela Levit

Gabriela Levit is an experienced developer with over 15 years programming experience. She started Jacaranda Technologies five years ago, primarily creating web sites, custom WordPress themes, and now expanding into plugins. Past WordCamp Philly sponsor, WordCamp New York volunteer, and active member of the WordPress NYC Meetup.

When not programming, she can be found taking pictures, eating/cooking yummy food, or flying small airplanes.

Greg Taylor

Founder, Marketing Press WordPress Development. Creator of Bullhorn to WordPress. Hopelessly addicted to music. Rutgers Grad. Manchester United Supporter. Phoenix Suns Fan.

Heather Hogan

Heather helms a team of amazing 10up developers managing and designing WordPress sites large and small. She has over twelve years experience in all aspects of website development from strategy, scoping, content architecture, creative design, development, and marketing, to maintenance and training. She builds relationships with clients, partners, and engineers in order to envision, execute, and maintain seamless and easy to use interactive communications.

Jennifer Bourn

Jennifer Bourn is the owner and Creative Director of the design company Bourn Creative. She is an award-winning designer, specializing in custom WordPress theme design, brand design, and graphic design for small business. Jennifer consults with clients around the world on branding, website planning, and marketing strategies that leverage the internet to generate leads, attract clients, increase visibility, and create new opportunities.

Jeremy Scott

Jeremy Scott started developing for the web when he was 14. By 18, he had a handful of clients running on his custom php cms. One look at WordPress (yes, version 1) and he migrated his clients and never looked back. Today, Jeremy is a full time entrepreneur and does more business development than web development, but still spends about 50 hours a month on WordPress sites developing themes on the Genesis framework. He is a lifetime resident of Chandler, AZ, a huge LEGO fan, plays Halo on xbox, and loves to write.

Joe Casabona

Joe Casabona is a web developer, author, and teacher who focuses primarily on WordPress and mobile development. His latest book is called Responsive Design with WordPress. He is also a Yankee fan, plays the drums, and enjoys a fine cigar from time to time. You can find him over at or on Twitter at @jcasabona.

Joe Manna

Joe Manna is the Senior Content Strategist at Infusionsoft and an avid car enthusiast. He oversees the company’s blog strategy, blogger relations and web analytics. In the past six years, Infusionsoft’s WordPress-powered blogs have attracted over 1.5M page views and is a profitable investment for the company. Through blogging alone, the company has attracted numerous paying customers and thousands of educated, warm leads. His past experience includes pioneering Infusionsoft’s social media program and managing online communities for AOL.

John Gough

John is a principal at Skyhook Internet Marketing with a background in UX design, information architecture and graphic design. Known for his creativity, passion, and humanistic approach, his talents have fueled the successful digital campaigns of hundreds of local & national clients, and led a profitable and award-winning team of developers and designers for the past 6 years.

He lives in Gilbert with his beautiful wife and three sons.

Jonathan D. Johnson

Jonathan is a Developer and Operations Engineer who is in love with learning, building, and teaching. He builds things and automates processes at Crowd Favorite, blogs at, and can be found on Twitter.

Kameron Williams

Kameron Williams is the Creative Director and originator of LilliMedia. In 2008 he began his quest of painting the web. Kameron has a mixed skill set of multimedia and art expertise that include: web design, web development, photography, illustration and marketing communications. He uses his gifts to help businesses create customers online. His passion is to tell the stories of the businesses that LilliMedia works with, and to provide web based solutions to help businesses grow.

Ken Granger

Ken Granger has taught more than 10,000 small business owners how to brand their business and leverage the power of the internet to increase sales, brand loyalty and quality of life. Ken has been working with WordPress since 2008 and he and his team have built more than 3,000 WordPress websites.

BrandCo helps small businesses build their offline and online branding with things like logos, business cards and fully custom WordPress websites.


Konstantin Obenland

Konstantin is a WordPress developer and core contributor since WordPress 3.4. After helping out with Twenty Twelve, he was the backup lead and theme developer for Twenty Thirteen and Twenty Fourteen, the latest default themes. Konstantin is a beer aficionado and loves good food – it is no coincidence that those two blogs are his most active.

Marc Benzakein

Marc Benzakein has been working online since the mid 90s, starting as a Network Administrator for a small, independent ISP in Southern California and has been involved in almost all aspects of technology. In 2009, he started developing in WordPress, first for his own purposes and then for clients. In early 2013, he got involved with ServerPress, LLC, makers of DesktopServer, a local development tool created for WordPress designers and developers.

Marc lives in Milwaukee, Wisconsin with his wife and two children, Eli (8) and Brenna (3).

Mary Baum

A degreed designer, certified typography nut and veteran creative director, Mary Baum had already spent 15 years practicing a wide assortment of creative disciplines before there ever was this thing called the internet.

Her clients have included companies as big as GM and Chrysler and as small as one-person consulting firms – even a guy who cut her hair! But she’s scored her biggest wins for midsize companies in business-to-business, finance and technology.

Mary started building sites in 1998, at first using Adobe GoLive (Oy, vey.)

But when Adobe pulled that product in favor of Dreamweaver, she took it as a sign and learned proper markup – at the tender age of 47.

Now she runs a 100% WordPress shop, mostly on Genesis. She messes with the php to get the looks and functionality her clients need, and de-stresses with CSS and Photoshop.

Away from the computer, Mary plays competitive tennis – she and husband Dick Moomaw, an aerospace engineer, moved to Palmdale/Lancaster, CA in November from St. Louis, MO for one to two years. They look forward to exploring the region, meeting up with Western friends and family and – they hope – getting some sunshine.

Matt Adams

Matthew Adams is the Creative director for Factor 1 Studios, a digital creative agency. Dedicated to helping organizations and small businesses create awesome websites, brands and marketing strategies. Matthew is an avid competitive cyclist, runner, and apple geek. Matthew and his wife Stephanie live in Tempe, AZ with their twin boys.

Michael Cain

Michael is a Portland, Maine-based Theme Wrangler for Automattic‘s Theme Team. He spends his days creating, converting, and improving the theme experience on both and, his evenings blogging about food and travel on, and his nights dreaming about how to make tomorrow’s WordPress blogs and sites even better.

Michelle Schulp

Michelle is a graphic designer and co-founder of Marktime Media, a multimedia design and video production company based in Chicagoland. She was formally schooled in many aspects of design including print, branding, packaging, etc., with additional education in Psychology and Sociology, all tying together in a love of How To Solve Problems. Lately she has been specializing in WordPress websites, infographics, and high-end presentations for her clients. She is a lover of WordCamps and the WordPress community, a Meetup junkie, @3themes contributor, and WordCamp Chicago lead organizer.

Mike Schroder

Mike Schroder, known as Shredder to most of his colleagues, is a cross-cultural kid, coffee-drinking sailor, and lover of Open Source. He currently works at DreamHost, contributing to the WordPress core and community projects including WP-CLI. You can find him blogging on various geeky things at

Nicole Arnold

Nicole has been a developer for over ten years. As a software developer at Alley Interactive, she has led development on The New York Observer ( and worked on the Jewish Telegraphic Agency (JTA), where she contributed to the site template and custom widgets. Prior to Alley Interactive, she spent four years as a freelance web developer and three years as a developer on a corporate web team, working across marketing and software development teams.

Nina Miller

Nina Miller has been a designer at Arizona State University since 2005, before there was any institutional wide adoption of CMS was even considered. An early lurker on, she quickly became a fan of WP. In addition to designing for the university, Nina has taught foundation level courses in the ASU Visual Communications program and she has been an actor and performer in Phoenix since 1995. Her research in Interaction Design focuses on theatrical improvisation and how it might inspire the collaborative design process. Nina is a board member, instructor and improvisor at The Torch Theatre, a non-profit improv collective in central Phoenix.

Patrick Rauland

Patrick spends most of the work day slicing and dicing code to help WooThemes customers. He develops extensions for Ninja Forms and loves to blog. He also organizes the Appleton WordPress Meetup. Being outside, running, and practicing yoga are some of his favorite activities. His ultimate goal is to figure out a way to code websites while in a headstand.

Paul Clark

Paul is a TEDx speaker, WordPress core contributor, and co-founder of, a team of passionate designers, developers, and teachers. Together, they are in the business of changing the world using WordPress.

Paul has been programming with WordPress for 8 years. He is proud to have created intelligent, intuitive solutions for great clients including The Wall Street Journal, Iomega, and the California Attorney General.

Pippin Williamson

Pippin Williamson is a WordPress plugin developer from Hutchinson, KS. He runs and is the founder and lead developer of Restrict Content Pro, Easy Digital Downloads, and many more WordPress plugins.

Roger Williams

Roger Williams is the owner of Roger Williams Media an internet marketing agency focused on creating websites that allow businesses to interact with their customers from sales and support to everything else. He has been working with WordPress since 2003 and strongly encourages all of his clients to do the same. He lives in Phoenix with his awesome wife Kate and handsome dog Zeke. You will probably see him biking or running around town training for a triathlon.

Ruth Carter

Known for her daring antics and outgoing personality, Ruth Carter is a licensed Arizona attorney. She owns Carter Law Firm in Phoenix where she focuses on intellectual property, social media law, business formation and contracts, and flash mob law. Ruth was selected as an American Bar Association Legal Rebel in 2012 and for the Phoenix Business Journal’s 40 Under 40 in 2013. She also wrote the books, The Legal Side of Blogging: How Not to get Sued, Fired, Arrested, or Killed and Flash Mob Law: The Legal Side of Planning and Participating in Pillow Fights, No Pants Rides, and Other Shenanigans. When she’s not busy being a lawyer, Ruth is a co-founder of Improv AZ and volunteers with Ignite Phoenix.

Sam Hotchkiss

Sam Hotchkiss has been developing with WordPress since 2005, and heads up Hotchkiss Consulting Group, a small team of WordPress ninjas based out of Bath, Maine. Sam is also the lead developer of BruteProtect, a plugin which protects WordPress sites against brute force attacks using a central database of malicious IPs. As of early December, BruteProtect had blocked over 17m malicious login attempts across over 17,000 sites.

Scott Bolinger

Scott Bolinger is the co-founder of AppPresser, a mobile app development framework for WordPress.

Sé Reed

Sé Reed (@sereedmedia) has been working with WordPress since 2007, focused primarily on developing custom WordPress themes and functionality for small businesses. In addition to her web consulting company, Sé Reed Media, she serves as a business advisor for the Small Business Development Center (Los Angeles Regional Network), where she helps small business owners develop comprehensive on and offline marketing strategies, most of which including developing and using WordPress websites. Sé teaches monthly workshops on topics including WordPress, SEO, content development, and social media, and speaks at seminars and conferences about all aspects of the Internet and small business (and usually involving WordPress). Sé is also a regular contributor to the weekly webcast WPWatercooler.

Stacey Harris

The Stacey Harris is a powerhouse online entrepreneur helping her clients reach rock star status with communities full of raving fans who follow them anywhere. She has a passion for building and being active in communities and teaching folks to use networking to build relationships that grow businesses.

Her passion for rock stars goes back to her roots, she graduated with a degree in audio engineering ready to take the music scene by storm. She quickly started working with an up and coming record label finding bands to sign and feature on their web radio station. Now returning to her web radio roots Stacey is the host of her own show Hit the Mic with Stacey Harris.

When she’s not working with future online rock stars she spends time with her family.

Suzette Franck

Suzette Franck is the WordPress Evangelist at (mt) Media Temple in Culver City, California, where she educates and advocates for WordPress and the WordPress Community. In 2013, she attended 80 WordPress meetups where she presented at 25 of them, spoke at 12 WordCamps in 8 different states and two countries, as well as presented online at WordSesh #2 with Natalie MacLees. She blogs frequently at about WordPress and is a regular contributor on, which has been running weekly for over a year and has almost 5 million views. She was also the host of the popular WordPress podcast DradCast Episode 017. Suzette is also the creator and organizer of WordPress For Artists Meetup, sponsored by (mt) Media Temple and Thinkspace Gallery and helped to coordinate 2013 WordCampLAX and one of the largest WordPress 10th Anniversary parties in California, and is showing no signs of stopping.

Taylor Aldridge

Taylor has over 20 years of design and communication experience, with the last decade spent as the Creative Director for Food Services of America, one of America’s largest food distribution companies. While there, Taylor generated structure that strengthened, cultivated, and established the company’s message, brand, and culture. He is adept at motivating and inspiring creative teams and obtaining the highest quality design, while still achieving targeted business objectives. Taylor’s expertise is creating design and communication that is directly tied to enhancing usability and increasing sales. Most recently, Taylor co founded, a web design company. Taylor holds a Bachelors in Fine Art and is an accomplished photographer.

Tomas Puig

Tomas Puig is the Director of Marketing for WP Engine who currently lives and works in San Francisco. Tomas’ career started at NASA Ames research center where he worked on computer security and web development. However he quickly moved to the entertainment and branding side starting in music production with recording such artists as Jack Johnson, Clay McClinton, and Laura Cash. In Advertising after his award winning FuseTV, IFC, and Namco campaigns Tomas was recruited by Studio One Films (Part of the A.G. Nadiadwala Group) to become their head of technical / creative in Bollywood. Where he launched major USA based brands in India and directed music videos. After returning to the states Tomas worked in the digital ad agency industry with well regarded firms including LEVEL, COG1, Rosetta, and Propane. Some of his major clients included Facebook, Cisco, NetApp, Namco/Bandai, Square-Enix, and Google. His most recent projects included working on digital and brand properties for Kaiser Permanente, New Relic, and the new Tomb Raider video game. Tomas has directed projects that have won 4 Gold National Addy’s, several Cannes CLIO’s, and festival awards. It should also be noted that he is a giant geek who loves video games (currently playing Bioshock Infinite), Legos, breaking his Arduino set ups, and playing with his dog Éowyn.

Troy Dean

Troy Dean is a WordPress consultant and co-founder of Video User Manuals, a video tutorial plug-in to teach your client how to use WordPress, as well as WP Elevation, the world’s first business accelerator program for WordPress consultants. He speaks regularly at WordCamps and have delivered solutions for clients including Jessica Watson (the Australian girl who sailed around the world at the age of 16), F1 Grand Prix and The Ashes Cricket.

Zac Gordon

Zac Gordon has a background teaching web design, development and WordPress at levels from middle schools, high schools, colleges and Universities. Today he teaches WordPress at Treehouse, the online technology school.
Zac also owns a web design company that specializes in $975 WordPress sites for small business owners.